Essential Content Strategies for Nonprofit Websites

Essential Content Strategies for Nonprofit Websites

Creating engaging content for nonprofit websites is crucial for building trust, inspiring action, and fostering long-term relationships with supporters. This blog will delve into the best practices for creating compelling and effective content tailored to the unique needs of nonprofits, covering key strategies from storytelling to social media integration.

1. Storytelling and Transparency

Compelling Storytelling

Storytelling is at the heart of effective nonprofit communication. Share success stories, testimonials, and case studies that highlight the impact of your work. These Engaging Nonprofit Stories should be authentic and relatable, capturing the emotional and practical significance of your mission. For instance, featuring before-and-after stories of individuals or communities transformed by your initiatives can powerfully illustrate your impact​ (Burlington Press)​​ (The Square Genius)​.

Financial Transparency

Transparency builds trust. Clearly present how donations are used and provide access to annual reports and financial statements. This openness reassures donors that their contributions are making a real difference and encourages ongoing support​ (Burlington Press)​​ (The Square Genius)​.

2. Clear Calls to Action (CTAs)

Strategic CTAs

Guide visitors on what actions to take next. Whether it’s donating, signing up for a newsletter, volunteering, or sharing content on social media, ensure your CTAs are clear, visible, and compelling. Use buttons and links that stand out and create a sense of urgency and importance​ (Loop: Design for Social Good)​​ (Burlington Press)​.

3. Engaging and Relevant Content

Diverse Content Types

Regularly update your website with a variety of content types, such as blog posts, news updates, videos, infographics, and social media updates. This not only keeps your audience informed but also enhances your site’s SEO. For example, a mix of text, images, and videos can cater to different preferences and increase engagement. Consider implementing Effective Nonprofit Blogging techniques to keep your content fresh and engaging​ (Burlington Press)​​ (Nonprofit Tech for Good)​.

User-Centric Content

Understand your audience’s needs and tailor your content to address those needs. Use analytics tools to track what content performs best and adjust your strategy accordingly. Ensure your content is not only informative but also engaging and inspiring​ (Nonprofit Tech for Good)​.

4. User Experience and Mobile Optimization

Intuitive Navigation

Ensure your website is easy to navigate and visually appealing. Conduct usability tests to identify areas of improvement and make necessary adjustments. A clean, uncluttered design with intuitive navigation helps visitors find what they’re looking for quickly and easily​ (Loop: Design for Social Good)​.

Mobile-Friendly Design

With a significant portion of web traffic coming from mobile devices, optimizing your website for mobile is crucial. Use responsive design techniques to ensure your site adjusts seamlessly to different screen sizes, providing a consistent experience across devices​ (The Square Genius)​.

5. Content Scheduling and Strategy

Editorial Calendar

Develop an editorial calendar to plan your content creation and publishing schedule. This helps maintain consistency and ensures a steady flow of fresh content. Start with manageable goals and scale up as your capacity allows. Tools like Google Calendar or Buffer can help organize and manage your schedule efficiently​ (Nonprofit Tech for Good)​.

6. Multiple Engagement Opportunities

Diverse Involvement Options

Offer various ways for visitors to get involved with your mission. Highlight volunteer opportunities, advocacy campaigns, event registrations, and newsletter sign-ups. Providing multiple avenues for engagement allows supporters to choose how they want to contribute, which can increase overall participation and support​ (Loop: Design for Social Good)​.

7. Social Media Integration

Real-Time Engagement

Integrate your social media profiles with your website to encourage visitors to engage with your organization on multiple platforms. Social media can be a powerful tool for sharing stories, promoting events, and driving traffic back to your website. This ongoing engagement fosters a sense of community and support​ (Burlington Press)​.

8. Accessibility and Inclusivity

Inclusive Design

Ensure your website is accessible to all users, including those with disabilities. Use alt text for images, provide captioning for videos, and follow web accessibility guidelines. An accessible website broadens your reach and ensures everyone can engage with your content​ (The Square Genius)​.

Bonus: Examples of Engaging Content for Nonprofits

Impact Stories

Create detailed Engaging Nonprofit Stories that showcase how your organization has made a difference. For example, Charity: Water often features stories of individuals and communities who have benefited from clean water projects, complete with photos and videos that vividly capture the transformation.

Donor Spotlights

Highlight the contributions of individual donors or volunteers. This not only acknowledges their support but also encourages others to get involved. For instance, Habitat for Humanity features profiles of their volunteers, sharing their motivations and experiences.

Interactive Campaigns

Develop interactive content like quizzes, polls, or challenges that engage your audience actively. The American Red Cross, for example, uses interactive quizzes on their website to educate visitors about emergency preparedness, linking the content directly to their mission.

Behind-the-Scenes Content

Give supporters a behind-the-scenes look at your operations. This could be in the form of blog posts, live videos, or photo galleries. The World Wildlife Fund (WWF) frequently shares behind-the-scenes content of their conservation efforts, providing a deeper understanding of their work.

Educational Resources

Offer valuable educational content related to your cause. This can include how-to guides, infographics, webinars, and downloadable resources. For example, the Environmental Defense Fund provides extensive educational materials on climate change, empowering visitors with knowledge and actionable steps.

By following these best practices and incorporating diverse content examples, your nonprofit website can effectively communicate your mission, engage supporters, and drive meaningful actions. A well-crafted website is an invaluable tool for raising awareness and fostering connections that lead to positive change. For more insights on how to optimize your nonprofit’s digital presence, explore the resources available at 6Mixx.

Top 20 Graphic Design Tips for Non-designers

Top 20 Graphic Design Tips for Non-designers

Oftentimes, particularly individuals within small organizations, find themselves undertaking roles with which they may not be entirely familiar in order to accomplish tasks. This can involve crafting significant presentations, designing flyers, or even drafting invitations.

If you’ve struggled designing visually appealing materials, I’m here to help.

Graphic design encompasses the art and skill of crafting visual communication that is not only effective but also attractive and engaging. Its applications span various domains, including branding, marketing, advertising, education, entertainment, and beyond.

Whether you’re a nonprofit organization, a business owner, a student, or simply pursuing graphic design as a hobby, I’ve compiled some top graphic design tips to aid you in creating designs that are not just appealing but also effective and professional.


Company Logos and Brand Identity

1. Use logos and branding to create identity and recognition. 

Use consistent colors, fonts, and shapes that reflect your brand personality and values.

2. Choose a color scheme that matches your brand identity and the mood of your product or message. 

Use a tool like Coolors to generate harmonious palettes. 

3. Use typography to communicate your message effectively. 

Choose fonts that are legible, appropriate, and consistent. Use no more than two or three fonts in your design.


4. Use white space to create breathing room and clarity. 

Don’t overcrowd your design with too many elements or too much text.

Grid System in Graphic Design

5. Use a grid system. 

It will help align your elements and create a balanced layout. 

Graphic Design Eye Flow Patterns

6. Consider conventional eye flow patterns.

Eye flow is the way that your eye moves or is led around a composition. A graphic design with good eye flow will lead the viewer’s eye throughout the layout, moving from element to element with ease. The most common eye flow patterns are the Z pattern and the F pattern.

Creating a Focal Point in Graphic Design

7. Use focal points to create interest. 

A focal point is an element that attracts the most attention in your design. Use elements such as color, shape, size, or position to create a focal point.

Alignment and Proximity for organization in graphic design

8. Use alignment and proximity to create organization and connection. 

Align elements to create a neat and orderly layout. Use proximity to group related elements and separate unrelated ones. Use margins and padding (the space around an object) to create space and alignment.

Text Hierarchy

9. Use contrast to create hierarchy and focus. 

Make the most important elements stand out by using different sizes, colors, fonts, or shapes. 

Scale, Proportion, and the Golden Ratio in Graphic Design

10. Use scale and proportion to create emphasis and balance. 

Scale elements up or down to create contrast and hierarchy. Use proportion to create a sense of order and harmony. Use the golden ratio or the rule of thirds to create aesthetically pleasing compositions.

Repetition and Consistency create Unity in Graphic Design

11. Use repetition and consistency to create unity and harmony. 

Usually, in graphic design using an element or style one time makes it look out of place (unless used for emphasis). Repeat elements such as colors, fonts, shapes, or icons to create a consistent and coherent design. 

Balance and Symmetry in Graphic design

12. Use balance and symmetry to create stability and calmness. 

Balance elements by distributing them evenly across your design. Use symmetry to create a mirror image of elements along an axis. Use asymmetry to create a dynamic and interesting design.


13. Use images that are relevant, high-quality, and original. 

Avoid using clichéd or generic stock photos. If possible, use your own photos or illustrations.

Icon Library Example

14. Use icons and symbols to convey information quickly and visually. 

Use a tool like Font Awesome to access a large library of icons for various purposes. Make sure you stay consistent with the style of icon throughout. 

Using Shapes and Lines to create structure

15. Use shapes and lines to create interest and structure.

Use circles, squares, triangles, or other geometric shapes to add variety and contrast to your design. Use lines to separate, connect, or emphasize elements. But remember, less is usually more, so don’t go overboard.

16. Use gradients and shadows to create depth and realism. 

Use a tool like CSS Gradient to generate smooth and colorful gradients for your backgrounds or elements. Use shadows to create a sense of light and dimension.

Gradients, shaddows, patterns and Textures in graphic design.

17. Use patterns and textures to create richness and variety. 

Use a tool like Subtle Patterns to access a collection of subtle and elegant patterns for your backgrounds or elements. Use textures to create a tactile and organic feel.

Use of charts and Graphs in graphic design

18. Use charts and graphs to display data and statistics. 

Use a tool like Chart.js to create responsive and customizable charts and graphs for your data. Use colors, labels, and legends to make your charts and graphs easy to understand and compare.

What are Widows, Orphans and runts in graphic design

19. Clean up how your text is displayed.

Fix any words that got auto-hyphenated (breaking the word to start a new line), and any widows, runts, and orphans. Adjust any awkward letter or line spacings—too much can be just as hard to read as too little.

20. Use tools and resources to save time and effort. 

Use a tool like Creative Market and Adobe Stock to access and purchase ready-made design assets such as fonts, icons, graphics, templates, and more. Use a tool like Unsplash to access and download free and high-quality photos for your design.

Like these tips and want to keep them handy? Download our free ebook.