Mastering the ART of Targeting Workbook

This interactive guide will help you create your ideal customer profile (ICP) and buyer personas which can be used to refine your brand, generate better quality leads, influence your product/services roadmap or offerings, and optimize your sales strategy.

This meticulously crafted 21 page workbook provides a structured framework to help you think through and gather all the information you need to create your ideal customer profile (ICP) and buyer personas.

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