Brand Voice

These sliders help determine different aspects of your brand voice. 0 is the middle value. Move the slider left or right to see which way and how far you lean. -3 is the value all the way to the left, while 3 is the value all the way to the right. For example if your brand is more on the elite side, but not super exclusive, you might move that slider to a -1. If your brand is very lighthearted and fun, your brand voice might be a 3 on the serious/playful scale.